Selen Erdeniz Kahraman, TÜRMAK Marketing and Promotional Products Manager:
“FEMALE LEADERS PLAY A VITAL ROLE
IN THE TRANSFORMATION OF THE PLASTICS INDUSTRY”
Stating that the increasing representation of women in the plastics industry makes significant contributions to the sector's transformation, TÜRMAK Marketing and Promotional Products Manager Selen Erdeniz Kahraman said that female leaders will take on a more active role in a future focused on sustainability and value-added production.
Kahraman, who works in sales, marketing, and business development within TÜRMAK, stated that the company carries out plastic injection production for the promotional and corporate products sector, and in recent years has focused on branding, sustainable product development, and export-oriented growth efforts.
Reminding that the plastics industry was seen as a predominantly male-dominated sector in the past, Kahraman emphasized that this perception has changed significantly today. Stating that female managers add value to the sector with their communication, empathy, and ability to establish balance among different stakeholders, Kahraman said that strong communication is of critical importance in the plastics industry, where expectations are managed across a wide spectrum ranging from production to sales, and from employees to customers.
Expressing that women have become more visible in recent years not only in administrative positions but also in many fields such as production, quality, R&D, sales, and senior management, Kahraman noted that the inclusion of different perspectives in decision-making processes supports the development of companies. Stating that a more positive picture has emerged regarding equality of opportunity, especially with the younger generations, Kahraman pointed out that successful female professionals directly contribute to the development of the sector.
Emphasizing that the plastics industry is undergoing a significant transformation centered on sustainability, digitalization, and value-added production, Kahraman stated her belief that female leaders will assume important responsibilities in this process, not only in terms of operational but also cultural transformation. She expressed that women's inclusive management approach, strong communication skills, and competence in bringing together different views provide significant advantages during periods of change.
This content has been translated using artificial intelligence technology.