Güçlü Oyuncak Deputy General Manager Pınar Aysun Uğurluay Eribol:
“WOMEN HAVE BECOME A TRANSFORMATIONAL FORCE IN INDUSTRY”
Pınar Aysun Eribol, Deputy General Manager of Güçlü Oyuncak, one of the well-established manufacturers in the toy sector, stated that women are taking on more responsibility in the industrial sector with each passing year and playing active roles in many areas from production to management. Eribol, a second-generation representative of the company, noted that the presence of women in industry makes significant contributions to the development of the sector.
Stating that she graduated from Sabancı University with a degree in Manufacturing Systems Engineering and completed her MBA, Eribol mentioned that she gained experience in different sectors and international companies before joining her family business. Stating that she transfers this accumulated experience to the company's growth and institutionalization processes today, Eribol emphasized that Güçlü Oyuncak, founded in 1980, continues its operations with a quality-focused production approach and exports to many countries.
Stating that being a female manager in the industrial sector requires knowledge, vision, and result-oriented work, Eribol said that women bring different perspectives, strong communication skills, and an understanding of sustainability to the business world.
Stating that in recent years women have taken on more roles not only in support units but also in production management, R&D, and senior management levels, Eribol expressed that institutions now see diversity as an important competitive advantage.
Stating that the plastics sector is undergoing a transformation process focused on sustainability and efficiency, Eribol said that female leaders make significant contributions, particularly in the fields of change management and corporate culture. Expressing her belief in Turkey's production power, Eribol stated that companies generating value in the fields of design, branding, and technology will come to the forefront in the future.
This content has been translated using artificial intelligence technology.



